Overview
Arcus Power uses AI and machine learning to help energy market players make data-driven decisions. Their solutions provide advanced tools for forecasting energy demand, automating processes, and managing distributed energy resources.
Challenge
For all of its forward-thinking, Arcus found themselves in a position many growing businesses are likely familiar with: Struggling with a disjointed sales strategy and an over-reliance on referrals. Arcus lacked a clear, scalable process for outbound marketing, and their conversion rates from cold outreach were significantly lower than industry standards.
Despite having a cutting-edge product, they were not targeting customer segments effectively or addressing the unique pain points of each market group — and this limited their ability to drive consistent revenue growth and expand their market share.
Solution
coLAB brought best-in-class revenue operations to Arcus Power — including lead scoring, retargeting, and automation — to help the sales team close deals faster. Thanks to these strategies, rather than relying on volume, Arcus was able to send fewer but more effective cold emails. Altogether, coLAB’s strategies led to the generation of 73 new deals across five key campaigns, significantly increasing Arcus Power’s sales pipeline.
Results:
25x
Increase
In cold outreach email campaign performance — targeting the same verticals as their previous efforts
20x
Increase
In replies to pre-conference campaigns — which had previously been an area of underperformance
