Overview
Founded in 2022, Lineaje tackles the cybersecurity challenge posed by software supply chains, offering tools for continuous risk management and regulatory compliance — identifying and managing risks within open-source ecosystems, not just outside of them.
Challenge
Due to their collective focus on building an exceptional technology product, the Lineaje team was weighted heavily toward engineering — and they found themselves lacking the sales presence required to scale as they raised their Series A. Facing a high-stakes environment with increased government mandates on cybersecurity, they had no dedicated outbound sales team and were in pursuit of a way to maximize conference attendance.
Solution
TL;DR: coLAB transformed Lineaje’s outreach, establishing a scalable outbound infrastructure and generating strategic leads for conferences. We optimized Lineaje’s event strategy with tailored pre- and post-conference outreach, crafted for maximum engagement. Extensive list-building for event attendees and personalized LinkedIn outreach reinforced these efforts — as well as social media content to amplify Lineaje’s conference presence.
Results:
8x
increase in meetings
vs. previous approaches.
109
meetings booked
with engagement from Microsoft, HP, Amazon, and more.
6.5x
increase
in replies compared to prior outreach campaigns.
