Overview
Phoenix Waste Solutions developed a breakthrough zero-fuel, clean micro waste-to-energy system that reduces 4-8 tons of municipal solid waste to non-hazardous ash within 24 hours. Their technology enables decentralized, carbon-efficient waste management for communities striving to meet net-zero goals.
Challenge
Led by two trailblazing women in the renewable energy space, Phoenix Waste Solutions’ technology is genuinely groundbreaking. However, new technology comes with unique sales challenges — as you have to educate about the product and its value while selling it. The Phoenix Waste team had no prior sales experience or outbound strategy, and needed help securing customers for a Proof of Concept (POC) that could demonstrate their tech’s impact while finishing development.
Solution
TL;DR: coLAB helped Phoenix Waste find product-market fit, secure new opportunities, and build a sales foundation. Our team delivered an actionable outbound strategy, structured ICPs, and targeted campaigns to bring their product to market effectively.
Through extensive campaign iterations and hands-on sales coaching, coLAB guided Phoenix Waste to secure a high-demand ICP for pilot initiatives, find valuable insights, and gain interest from key stakeholders.
Results:
38
meetings
with potential clients.
1
POC secured
with additional interest from two others.
4
on-site demo invitations
expanding visibility in critical sectors.
