Overview
Redy is a Deer Park-backed startup revolutionizing how Americans sell their homes. Their marketplace platform enables homeowners to post properties and receive competing proposals from real estate agents, who compete on commission rates, contract length, and marketing efforts.
Challenge
Real estate is a highly relational business, and Redy was starting from ground zero in terms of brand equity and trust. They had a limited time window to prove platform success and built trust with both customers and agents, particularly with peak home-buying season approaching quickly.
…And let’s not forget the fact that targeting home sellers is increasingly difficult, due to both regulatory constraints and the temporal nature of their decision. That’s where coLAB came in to work some magic.
Solution
TL;DR: coLAB implemented a comprehensive marketing and growth strategy that combined both organic and paid methodologies to drive sustainable growth. The approach focused on targeted audience acquisition while building both customer and agent trust in the platform — and led to the Redy team being able to successfully position the platform for steady, sustainable growth during peak home-selling season.
Results:
229%
increase
in new leads month-over-month
46.7%
reduction
in cost-per-lead month-over-month
51.3%
decrease
in customer acquisition cost
