Overview
Slate is a video editing platform that empowers brands — especially those in sports and live events — to easily create consistent, high-quality social media content. By allowing social media managers to access brand assets like fonts, colors, images, and more, Slate makes on-the-go content creation fast, accessible, and always on-brand.
Challenge
Slate had strong traction in the sports market and a skilled sales team already targeting their core audience. However, they wanted to explore additional verticals where their product could be valuable — such as live events, real estate, and entertainment. To do this effectively, they needed expertise in sophisticated list-building, outreach strategies, and hyper-targeted messaging. That’s where we came in.
Solution
TL;DR: coLAB helped Slate test these new markets by providing a targeted account-based marketing approach and a revamped outbound infrastructure. The strategy included creating hyper-specific ICPs, custom lead lists, and refined messaging — all aimed at helping Slate book meaningful meetings in new verticals.
Through these experiments, Slate shifted from high-volume outreach to precision-targeted campaigns — which led tovaluable market insights, five new deals, and $47K in annual recurring revenue added to their sales pipeline.
Results:
3.3%
cold outreach meeting rate
after cold targeting of 270 accounts — an encouraging response rate for a new market test.
+$47K
increase in ARR
with five new deals being added to the pipeline.
