Enterprise Healthcare Payments Go-to-Market
In short
CoCoPay came to us with a challenge: how do we sell a novel payment solution to enterprise healthcare providers, without any existing customers or case studies?
Client
CoCoPay
Services
GTM Strategy:
- Market segmentation
- Messaging & positioning
- Channel strategy
- GTM planning
Lead Generation:
- Outbound email marketing
- Lead list creation + enrichment
- Copywriting
Rev Ops & Sales Enablement:
- Sales process definition
- Sales materials and enablement
- Pipeline creation and management
- Team structure and training
