AI Product Launch + Waitlist Strategy
In short
Brightspot came to us looking for a partner to help them launch their AI tool for employee trainings. They also needed us to help answer a simple question: where are our early adopters, and how can we get in front of them at scale?
Client
Brightspot
Services
GTM Strategy:
- Market segmentation
- Messaging & positioning
- Channel strategy
- GTM planning
Outbound Email Lead Generation:
- Outbound email marketing
- Lead list creation + enrichment
- Copywriting
- A/B Testing
Paid Search Demand Generation:
- Audience building and targeting
- Keyword research
- Campaign strategy and copy
Inbound Lead Funnel:
- Landing page build
- Demo video creation
- Waitlist campaign
- Welcome email sequence
Product Marketing:
- Onboarding emails
- Product training materials
- Feature education email campaign
